How Video Help to Boost the Business

Video on the internet has become the hottest craze of today. It is estimated that the word "Video" is searched 20,000 times per day on search engines, and this doesn't account for the direct traffic that sites like Google Video and Youtube receive. In fact, according to the Alexa ranking Youtube is the third most visited website on the entire world wide web, behind only Google and Yahoo. While this certainly says a lot about what people spend their time doing online, it should also get you thinking about how you can use video to increase your website's traffic and promote your business...
In my experiences I have created promotional videos for companies to be used online. Sometimes these videos reside on their own pages, but often they are used as design elements and are mixed in right on the homepage, such as on this website - http://www.jsdny.com. While the video doesn't launch right away, it has prime placement on the homepage. Users would rather watch something and listen to your message, rather than have to read some boring paragraph of text, which delivers the same message. I happen to know that many JSDNY customers made comments to the owner about how much they loved the video on the website, which probably led to the sales conversion of those customers.
Well, it's video, it must cost a lot to produce. WRONG! The video tagged above was made using a library of stock footage, and music. The voiceover was actually the only recording that was done to make that video. The rest of the production time was spent behind the editing board. A video like that significantly reduces the cost to a business owner - No actors are needed, there is no on location shoot, and editing time is significantly reduced because of it.
The other benefit to the business owner is cross platform delivery of your video. Once your video is finished you can not only use the video on your website, but also post the video on Youtube and have it playing on a television in your office lobby. You are basically taking the cost of your web video and dividing it by 3. There are more uses as well. You could burn your video onto a DVD and send it out as a mailing to keep your customers informed.
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