Video on the internet has become the hottest craze of today. It is estimated that the word "Video" is searched 20,000 times per day on search engines, and this doesn't account for the direct traffic that sites like Google Video and Youtube receive. In fact, according to the Alexa ranking Youtube is the third most visited website on the entire world wide web, behind only Google and Yahoo. While this certainly says a lot about what people spend their time doing online, it should also get you thinking about how you can use video to increase your website's traffic and promote your business...
In my experiences I have created promotional videos for companies to be used online. Sometimes these videos reside on their own pages, but often they are used as design elements and are mixed in right on the homepage, such as on this website - http://www.jsdny.com. While the video doesn't launch right away, it has prime placement on the homepage. Users would rather watch something and listen to your message, rather than have to read some boring paragraph of text, which delivers the same message. I happen to know that many JSDNY customers made comments to the owner about how much they loved the video on the website, which probably led to the sales conversion of those customers.
Well, it's video, it must cost a lot to produce. WRONG! The video tagged above was made using a library of stock footage, and music. The voiceover was actually the only recording that was done to make that video. The rest of the production time was spent behind the editing board. A video like that significantly reduces the cost to a business owner - No actors are needed, there is no on location shoot, and editing time is significantly reduced because of it.
The other benefit to the business owner is cross platform delivery of your video. Once your video is finished you can not only use the video on your website, but also post the video on Youtube and have it playing on a television in your office lobby. You are basically taking the cost of your web video and dividing it by 3. There are more uses as well. You could burn your video onto a DVD and send it out as a mailing to keep your customers informed.
Article Source: http://EzineArticles.com/?expert=Jason_Aron
In October, Google Sites once again ranked as the top U.S. video property with nearly 5.4 billion videos viewed (representing a 40 percent share of all videos viewed), with YouTube.com accounting for more than 98 percent of all videos viewed at the property. Fox Interactive Media ranked second with 520 million videos (3.8 percent), followed by Yahoo! Sites with 363 million (2.7 percent), and Viacom Digital with 305 million (2.3 percent). Hulu, a joint venture of NBC and Fox featuring full-length broadcast TV programs, ranked sixth with 235 million videos viewed (1.7 percent).
Top
October 2008
Total
Source: comScore Video Metrix
| Property | Videos (000) | Share (%) of Videos |
| Total Internet | 13,536,595 | 100.0 |
| Google Sites | 5,373,783 | 39.7 |
| Fox Interactive Media | 519,926 | 3.8 |
| Yahoo! Sites | 363,426 | 2.7 |
| Viacom Digital | 305,258 | 2.3 |
| Microsoft Sites | 286,464 | 2.1 |
| Hulu | 235,096 | 1.7 |
| Turner Network | 228,024 | 1.7 |
| Disney Online | 126,611 | 0.9 |
| AOL LLC | 122,580 | 0.9 |
| ESPN | 104,724 | 0.8 |
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Google Sites Draws 100 Million Video Viewers in October
More than 147 million U.S. Internet users watched an average of 92 videos per viewer in October. Google Sites attracted a record 100 million online video viewers, or more than two out of every three Internet users who watched video during the month. Fox Interactive ranked second with 60.8 million viewers, followed by Yahoo! Sites (45.2 million) and Microsoft Sites (30.7 million).
Top
October 2008
Total
Source: comScore Video Metrix
| Property | Unique Viewers (000) | Average Videos per Viewer |
| Total Internet | 147,283 | 91.9 |
| Google Sites | 100,475 | 53.5 |
| Fox Interactive Media | 60,791 | 8.6 |
| Yahoo! Sites | 45,187 | 8.0 |
| Microsoft Sites | 30,696 | 9.3 |
| Viacom Digital | 25,658 | 11.9 |
| HULU.COM | 23,993 | 9.8 |
| AOL LLC | 22,743 | 5.4 |
| Turner Network | 20,858 | 10.9 |
| Disney Online | 13,757 | 9.2 |
| CBS Corporation | 13,639 | 4.7 |
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Other notable findings from October 2008 include:
- 77 percent of the total U.S. Internet audience viewed online video.
- The average online video viewer watched 274 minutes of video.
- More than 80 percent of the 18-34 year olds watched online video, higher than any other age segment. The average 18-34 year old online video viewer watched 4.8 hours of video during the month, also ranking above all other age segments.
- 99.5 million viewers watched 5.3 billion videos on YouTube.com (53.2 videos per viewer).
- 51.2 million viewers watched 520 million videos on MySpace.com (8.0 videos per viewer).
- The duration of the average online video was 3.0 minutes.
- The duration of the average online video viewed at Hulu was 11.6 minutes, higher than any other video property in the top ten.
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Friends,
Find the following list of Directories where you can create an free account and submit multiple optimized video along with title, description and tags.
http://www.youtube.com/
http://video.google.com/
http://video.yahoo.com/
http://www.sumo.tv/
http://soapbox.msn.com/
http://www.bolt.com/
http://break.com/
http://dailymotion.com/
http://eyespot.com/
http://www.gofish.com/
http://grouper.com/
http://www.ifilm.com/
http://jumpcut.com/
http://metacafe.com/
http://putfile.com/
http://revver.com/
http://stickam.com/
http://veoh.com/
http://vidilife.com/
http://vimeo.com/
http://vsocial.com/
http://zippyvideos.com/
http://blip.tv/
http://videoegg.com/
http://www.qoof.com/
http://uploads.atomfilms.com/
http://www.bofunk.com/
http://www.clipshack.com/
http://dave.tv/
http://www.guba.com/
http://www.dropshots.com/
http://www.evideoshare.com/
http://www.flurl.com/
http://www.mefeedia.com/
http://photobucket.com/
http://www.motionbox.com/
http://www.twango.com/
http://www.pixparty.com/
http://www.sharkle.com/
http://www.videosurf.com/
http://www.imbroadcast.com/
Direct to india is one of the video search engine optimization service provider in India with affortable price. for more detail please contact Direct To India
A Few Days Back I write the news about the launching of beta version of Video Surf www.videosurf.com. In these days video marketing is come forward as a most recommended Internet Marketing Strategies by most of the Internet Marketers. In Search Engine Strategies at
A day back Loren Baker, David Snyder & Jordan Kasteler have launched a new video site named IM Broadcast. IM Broadcast, as Loren describes it, is “YouTube for Internet Marketers.”
IMBroadcast.com, a site dedicated to multimedia for Internet Marketer.
IMBroadcast.com is intended to be more than just a simple video sharing site. It will be make a social platform for our industry, where people can share their thoughts, ideas, questions, as well as their videos.
We designed the site around the concept that not everyone is comfortable enough with the written word to partake in forums. For them we are offering the ability to post questions and comments via channels with specific Internet Marketing topics.
We are hoping that we will create a place that the Internet Marketing community can enjoy their time learning. A site that is more of a community than a portal, and that has content that can help archive the knowledge base of our industry’s thought leaders and learners alike.
To kick off thesite we are going to live stream the first ever Scary SEO during the panel and QA portions of the sessions, both today and tomorrow. Feel free to visit the site, tune into Scary SEO, and join in the chat room with attendees of the conference.
While you’re at IMBroadcast.com, checking out the great content from Scary SEO, besure to register and become an early adopter of this exciting new community. Said David Snyder in his Post on Search Engine Journal.
Composed By :- Chirag Vyas (Video SEO SPECIALIST, DIRECT TO
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Google Video Sitemaps is an extension of the Sitemap protocol that enables you to publish and syndicate online video content and its relevant metadata to Google in order to make it searchable in the Google Video index. You can use a Video Sitemap to add descriptive information - such as a video's title, description, duration, etc. - that makes it easier for users to find a particular piece of content. When a user finds your video through Google, they will be linked to your hosted environments for the full playback.
When you submit a Video Sitemap to Google, we will make the included video URLs searchable on Google Video. Search results will contain a thumbnail image (provided by you or autogenerated by Google) of your video content, as well as information (such as title) contained in your Video Sitemap. In addition, your video may also appear in other Google search products. During this beta period, we can't predict or guarantee when or if your videos will be added to our index, but as we refine our product, we expect both coverage and indexing speed to improve.
Google can crawl the following video file types: .mpg, .mpeg, .mp4, .mov, .wmv, .asf, .avi, .ra, .ram, .rm, .flv. All files must be accessible via HTTP. Metafiles that require a download of the source via streaming protocols are not supported at this time.
How to Create Video Sitemap?
A Video Sitemap uses the Sitemap protocol, with additional Video-specific tags as defined below. In its simplest form, a Video Sitemap can include a single tag to let Google know there is a video playable at a specific landing page URL. Optional fields let you specify other attributes of the video available on that page. The less information you provide in the Sitemap extension, the more Google will have to do to try to discover and extract that information. Google may use text available on your video's page rather than the text you supply in the Video Sitemap, if this differs.
Once you have created your video Sitemap, you can submit it to Google using Webmaster Tools.
Here is a sample of a Video Sitemap entry using Video-specific tags:
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.0"><url> <loc>http://www.site.com/videos/some_video_landing_page.html</loc> <video:video> <video:content_loc>http://www.site.com/video123.flv</video:content_loc> <video:player_loc allow_embed="yes">http://www.site.com/videoplayer.swf?video=123</video:player_loc> <video:title>My funny video</video:title> <video:thumbnail_loc>http://www.site.com/thumbs/123.jpg</video:thumbnail_loc> </video:video></url> <url> <loc>http://www.site.com/videos/some_other_video_landing_page.html</loc> <video:video> <video:content_loc>http://www.site.com/videos/video1.mpg</video:content_loc> <video:description>A really awesome video</video:description> </video:video></url></urlset>
Video-specific tag definitions
| Tag | Required? | Description |
| <loc> | Yes | The <loc> tag specifies the landing page (aka play page, referrer page) for the video. When a user clicks on a video result on http://video.google.com, they will be sent to this landing page. |
| <video:video> | Required | |
| Optional | The URL of the actual video content. | |
| Optional | A URL pointing to a player for the video. The most common case for this is with Flash video. The URL of the SWF file that plays your video should be specified in <video:player_loc> and the URL of the FLV (actual video file) would be specified in <video:content_loc>. The required attribute allow_embed specifies whether Google can embed the video in search results. Allowed values are "Yes" or "No". | |
| Optional | A URL pointing to the URL for the video thumbnail image file. This allows you to suggest the thumbnail you want displayed in search results. If you provide a <video:content_loc> tag, Google will attempt to generate a set of representative thumbnail images from your actual video content. However, we strongly recommended that you provide a thumbnail URL to increase the likelihood of your video being included in the video index. | |
| Optional | The title of the video. Limited to 100 characters. | |
| Optional | The description of the video. Descriptions longer than 2048 characters will be truncated. | |
| Optional | Whether the video is suitable for viewing by children. Allowed values are "Yes" or "No". | |
| Optional | The duration of the video in seconds. Value must be between 0 and 28800 (8 hours). Non-digit characters are disallowed. |
When creating your Video Sitemap, keep in mind the following:
- A Video Sitemap should contain only URLs that refer to video content. Video content includes web pages which embed video, URLs to players for video, or the URLs of raw video content hosted on your site. If Google cannot discover video content at the URLs you provide, those records will be ignored by Googlebot.
- Since each video is uniquely identified by its content URL (the location of the actual video file) or, if a content URL is not present, a player URL (a URL pointing to a player for the video), we strongly recommend including either the <video:player_loc> or <video:content_loc> tags. If these tags are omitted and we can't find this information, we'll be unable to index your video.
- Each Sitemap file that you provide must have no more than 50,000 video items and must be no larger than 10MB uncompressed. An individual video file or thumbnail (specified in the <video:content_loc> and <video:thumbnail_loc> tags, respectively) can be no larger than 30MB. If you have more than 50,000 videos, you can submit multiple Sitemaps and a Sitemap index file.
- Google can crawl the following video file types: .mpg, .mpeg, .mp4, .mov, .wmv, .asf, .avi, .ra, .ram, .rm, .flv. All files must be accessible via HTTP. Metafiles that require a download of the source via streaming protocols are not supported.
- The URLs included in the Sitemap must have their robots.txt file set appropriately for User-agent "Googlebot".
How to submit a Video Sitemap to Google?
- Create a Video Sitemap and save it at a publicly accessible URL. Currently, Google cannot retrieve files from URLs that are protected by authentication (even basic HTTP authentication). The feed and the URLs pointed to by the feed must have their robots.txt file set appropriately for User-agent "Googlebot".
- Sign into Google webmaster tools with your Google Account, and make sure you have added your site to your account.
- Click Add a Sitemap beside the site.
- Select Video Sitemap.
- Type the URL to your Video Sitemap in the provided field. Make sure you include the entire URL, such as "http://www.example.com/videofeed.xml".
- Click Add Video Sitemap.
When you initially add a Sitemap, the status displays as Pending. Once Google processes your Video Sitemap (which may take several hours), this status will change to either OK or to an error. If you receive an error, click on it to view additional information. Not all errors are critical, and processing may complete even if you receive an error.
What does Google do with my Video Sitemap after submission?
After you submit a Video Sitemap, our crawlers will periodically retrieve your Sitemap and validate its format. If the Video Sitemap has any errors, they will be reported on the Sitemaps page in your account. After validating the Sitemap format, our crawlers will download the video files (if the URLs to the raw video file are supplied in the
Google Video's search algorithm is based on the the video file itself and the video metadata in the Sitemap that is associated with each feed. If provided in your Video Sitemap, your video files are downloaded in order to enhance the searchability of the video and to automatically generate a representative thumbnail image for the video if one is not provided.
If you want Google Video to host your content, you can upload your content directly to Google Video instead of submitting a Sitemap.
Source From:- Google WebMaster Blog
Composed By :- Chirag Vyas (Video SEO SPECIALIST, DIRECT TO
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VideoSurf, the new video search engine is now live for everyone to use. “VideoSurf is one of the most innovative, radically different approaches to video search (or any kind of search for that matter). Even better: It delivers highly relevant search results—something most video search services fall sadly short on for many types of searches.” Said Chris Sherman in his post on Search Engine Land.
Following is the view of Video Surf :
URL www.videosurf.com
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Direct to India having the team of specialist of Video Search Engine Optimization and providing Video Search Engine Optimization at affordable cost.
While online video advertising platforms provide the capabilities for SMBs to automatically syndicate video ads to the major video search engines, and automatically submit them to some of the major video sharing sites like YouTube, it is ultimately up to the SMB to define who they are, how they are different, and to think through the words and phrases they think prospective customers would use to find them. Here are some of the considerations that I have seen SMBs use effectively:
Really define yourself and how customers may find you. Seems obvious enough, but when I evaluate some of the keywords SMBs associate with their videos, it seems more like a random shopping list rather than a thoughtful assessment of words and phrases that define how customers may find you. Would people find you based on your business category? Geography? Is your business name “top of mind” enough that you should secure it, or probably not something anyone would search for? Video technology is great, but there’s no substitute for taking this step seriously and doing it right.
Understand your competitive set. How do you leverage knowledge of your competitors for search? Where do you feel you are losing prospective customers? For example, a local photographer felt he was losing business to a big franchise photography studio chain. Included in his SEM efforts was to bid (high) on keywords that included that competitor’s name. His rationale, and a good one, was that the big business was being used generically by consumers looking for a photographer. This SMB also illustrates another lesson from the front very effectively.
Garbage in; bounce rates up. Really tied to the earlier point about defining business, also think about what your business is not and weed out negative keywords. Looking again at the local photographer, his core business is as a local studio photographer. When he first applied keywords to his videos, he used a broad list of keywords that included photographer, photography, art photography, studio photographer. Seems like a cohesive group of keywords, but what he found was that photography and art photography caused high bounce rates because people were looking for art photography (finished photos) not someone to shoot for them.
Relevance, relevance, relevance Video search offers nuances from text based search, such as the fact that it is the metadata around the video (not the video) that is indexed, so it is critical to stay clean and not include keywords that may be popular but have no relevance to the contents of the video. As I’ve mentioned in this column before, the video search engines are unkind to businesses that try to game the system just as they are to businesses submitting the same video content in a scattershot approach – thinking it will drive higher rankings.
Source from Search Engine Land
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Direct to India having the team of specialist of Video Search Engine Optimization and providing Video Search Engine Optimization at affordable cost.
