Video Search Engine Optimization

YouTube Play jury selected and ready to view your work

2010-07-24T12:54:00.000+05:30

For artists, YouTube is a 21st century canvas. Since the YouTube Play project wasannounced last month, more than 6,000 videos ranging in genres, topics and budget have been submitted from 69 countries, and the YouTube Play channel has received over 2 million views.

Today, we’re unveiling the jury for YouTube Play, which includes some of the world’s leading artists, from international film festival winners and renowned photographers to performance and video artists on the cutting edge of art.

YouTube Play jurors include musician and performance artist Laurie Anderson; musical groupAnimal Collective; visual artists Douglas Gordon, Ryan McGinley, Marilyn Minter and Takashi Murakami; artists and filmmakers Shirin Neshat, Apichatpong Weerasethakul and Darren Aronofsky; and graphic designer Stefan Sagmeister, with Guggenheim Chief Curator and Deputy Director Nancy Spector serving as jury chairperson.

Over the course of the next few months, these jurors will watch countless hours of videos submitted by the international YouTube community and select the most creative and inspiring work to showcase at the Guggenheim museums in October.

Already, this campaign has drawn some remarkable talent, and we’re looking forward to seeing more of your submissions in our quest to find the most creative video art in the world and showcase it alongside van Gogh and Picasso. The deadline for getting your videos in is July 31. For more information about the jurors and to learn more about how to participate, check out youtube.com/play.

Posted by Ed Sanders, Senior Marketing Manager(Google Blog)

Video Search Marketing Guide For Small Businesses

2009-05-08T17:43:00.002+05:30

Search engines are pushing the universal search movement to evolve results into a multimedia-rich blend of images, maps, local and video. As a result, search engine algorithms will look more favorably on video content for the top spots on their result pages, meaning the opportunity for exposure increases for any video producer that is on top of its SEO game.

So says my friend and Kelsey Group analyst Michael Boland, and I have to agree when I see searches like “reclaimed fireplaces lewes” yield eight out of the ten first page spots on Google taken by video (at time of writing). What you’re seeing there is a small business practically owning the first page of Google for it’s chosen long-tail keywords, and it’s not difficult to do if you know how.

If you’re hoping to get your videos to rank well in search results, there are three things you’ll need to consider (you might call these the basic elements of video SEO):

* Video production (how, production quality, duration, formats, etc)
* Landing page (where will your video drive traffic?)
* Distribution (getting your video out there, keywords, descriptions, links and SEO)

Video production

The first thing to realize is that most video production companies have only about 30% of the solution that’s needed for any small business. The other 70% you need to do yourself, or get someone to do for you. Why? Well, they think the benefit is all in the production and the finished article, but it isn’t. It’s what you do with video that counts—and that’s to do with the distribution and landing page. So, my advice is this: pay only about 30% of your attention to the video production. The rest comes after that.

You have a wide range of options for getting video produced these days. Here are just a few.

Local video specialists. You’ll find companies like Turnhere, Jivox, Spotmixer and Adfare (to mention just a few of the many!) that specialize in video for local and small businesses and who offer you a turnkey solution for production of a variety of formats and durations. These tend to be well priced and focused on fast turnaround of a well-thought out web-friendly video. You’ll find these guys in the Google organic search results.

Mid to large-tier corporate video production companies. You’ll find these companies are less geared up for the fast turnaround and low-cost option you’re after, plus their historically high-production values make their end product often look too much like “advertising” with less of the sort of personal connection you should be seeking. You’ll find these guys with glossy ads in videography magazines, specialist press, marketing rags and also in PPC Google results.

Small and local videographer, one-man-bands, colleague grads, etc. With advances in technology, making it cheaper and within reach of smaller operations, you’re as likely to get the sort of video you want from a one-man-band as you are from a larger corporate video specialist. You’ll find these guys through word of mouth, in Google organic results, via Twitter, LinkedIn, or services like freelancers.net.

DIY – yes, you can even do it yourself. Grab yourself a camera, or even a camera phone and just talk about your business. That’s all it takes.

For local and small businesses, high-production quality does not bring the customers (in fact high-production quality is as likely to alienate customers!). Traditional videographers will sniff at this, but it’s simple, down to earth production where your prospects can really see you that has the greatest impact. What you should be aiming for is a “good, but not too polished” result. Your video should be authentic, real and down to earth. As soon as it gets too polished you lose that personal connection with people and they’ll see it as just advertising.

There’s a lot of science and research out there that will prescribe the “ideal” length for short form video ads, but there is no exact formula. The rule of thumb is that you need to be somewhere north of 30 seconds to provide sufficient information to motivate a contact action, and somewhere south of 3 minutes so as not to bore everyone to tears. Of course like any rule there are exceptions, but remember this is about getting interest and encouraging a click or contact. You don’t need to tell everything in one video.

There are as many formats as there are companies marketing them, but you can roughly break it down into a few general styles.

Photo montage. This is a set of photos and transitions, which will most often be accompanied by music or a voice over. Generally the cheapest option and not strictly video in the sense of human understanding, although very much video in the sense of technology and search engines. Photos with music is generally easiest, and there are some great online engines for taking photos and stitching them together for you with royalty free music. If you’re thinking about voiceover then you introduce more complications, because you need to write a script, and then you’ll take longer in production because of the additional variables.

Q&A. This format works quite well for many small businesses because you get a chance to do a sort of mini-interview so you can highlight important user selling points about your business. You may have an interviewer asking the questions, or you may have no audible questions at all, or you may use text overlays to ask the questions or reinforce the answers.

Documentary style. I’d describe this as a more free-form style which may take in several parts of your business. If you’re a car dealer you may include some scenes of your showroom, as well as your service bays, and maybe you have a few different people presenting, like you, your sales manager and your service technician.

Stock or custom? This is not really a format, but a question of whether you’ll be using stock images and video, or your own “real” images and video. Personally I’d always go for real images and video of your business, anything less just feels a little fake and transparent.

Crafting your landing pages

So, you’ve made your video, but what are you going to do with it now?

Well, before you read ahead to “distribution” you need to decide where you want to direct people who view your video. What I mean here is, because the web allows people to click and link to another website, where do you want the people that see your video to click to. I’ll call it a landing page, as a generic term to mean your website, blog, Twitter page, business page in your choice of directory, or wherever.

Ideally you’ll decide on one page that you’ll always drive people to. This gives you the benefit of concentrating your SEO efforts plus, assuming you have some analytics on that page (e.g. Google Analytics) you’ll see what sort of traffic your video is driving.

A key point to realize is that the moment your prospective customer is viewing your video he’s entering your sales funnel, and it’s your job to lead him through it to the other end, one step at a time. Someone once said to me that a CV or resumé doesn’t get you the job, it gets you the interview. It’s the interview that gets you the job. And the same principle applies here. The purpose of your video is to engage the viewer sufficiently to get them to click through to your landing page, and the purpose of the landing page is to give them sufficiently more to encourage them to pick up the telephone, send you an email, or maybe even drive to your store or office. Remember this and you’ll see that what you present on your landing page is as important as your video content. I’ll talk more about click-throughs in the next section on distribution.

Distribution

This really is the “what” in “what will you do with it,” and this is crucial to your whole strategy—you could make the best video and have the greatest landing page, but miss this step, or do it half-heartedly, and you’ll miss out big time.

What’s your aim? Simple: To get your video found when prospects search for your keywords on any of the leading search engines. So, getting your video onto YouTube is not necessarily about getting it found by people searching on YouTube. The same holds true for MetaCafe, Revver—everywhere you can get your video distributed including local directories, forums and blogs. I’ve written about this previously—see Breadcumbs and Business Directories.

When you’re doing this sort of distribution you’ll find that the sites you distribute to variously allow you to accompany your video content with attributes like: Author, title, short description, long description, URL, category, keywords or tags, etc. They don’t all include all the attributes, so you have to be a bit bespoke in your approach. Generally however my rules for optimizing your video content are these:

Keywords (keyphrases), or tags. Use something like Google’s Keyword Tool to experiment with different key phrases. What you’re looking for is not the most popular key phrases, but long tail key phrases. It’s about quality not quantity. I’ve written about this previously here so I won’t re-cover old ground here.

Title. Come up with a keyphrase-rich title that’s less than 75 characters long. Why 75? Because that’s about the lowest common denominator across most of your potential target sites, and it tends to be readable on most page layouts as well as the browser title bar. Some of your target sites will incorporate your title into their page meta tags, and a shorter title will work better for you so long as it is keyphrase-rich. Remember to make it human-readable too. A simple list of key-phrases and keywords looks like spam, and you won’t get people clicking to watch your videos, so they won’t even enter your funnel.

Description. As with your title, make this keyphrase-rich and human readable, except now you’ve got around 200 characters. It’s crucial here to make your landing page URL the very first thing in your description—e.g.: “http://www.mylandingpage.com – [keyphrase-rich long description].” This is because most of the sites you submit your video to will truncate your description, and you want that URL to be seen. Furthermore many of the sites will automatically convert that URL into a link. And we like links, don’t we? Since not all sites will do this with links, and even if they do not everyone will click, I always recommend including contact details and a call to action in your video, giving viewers a straight-forward way to call, email, or visit your website.

URL. For sites that allow you to associate a URL to your video use the landing page URL.

Short description. This is distinct from the description described above. Work back from your long description to make shorter versions as needed on a site by site basis.

Author. Use your landing page URL.

Profile. most video upload sites require you to have registered and have a profile. Use the same rules above to give prominence to your keyphrases and landing page URL in profile descriptions.

Tracking

I briefly mentioned tracking before, and it’s important that you know how effective your work is to determine if you should do more of the same or something different. Ideally you’ll make your landing page a unique page that’s only referenced from your video distribution—that way you know that any traffic comes directly as a result of the video work you’ve done. Alternatively, if you’re sending traffic to an existing page, use your analytics package to track your referrers, although this is more difficult as you’ll have to wade through more data to reach the same conclusions.

By way of a roundup I have a warning note and a note of encouragement.

Warning: It’s too easy to get carried away with science and reports. They’ll make you think it’s tougher than it is, and before you know it you’ll be boggled into inaction. In days when TV was the only form of video advertising, it cost big bucks, and therefore marketers needed a ton of research and information to justify their decision to embark, indeed to protect themselves if it all went wrong.

Encouragement: These days it costs so little, that you can probably produce and distribute the whole thing at lower cost than doing all the justification research. And if you’re a small or local business forget trying to justify a project with research—you’ll end up doing nothing.

My advice then: Video advertising can be effective for local businesses, and if you’re a decision maker you can pretty quickly produce and distribute your own video advertising to test the actual results. You don’t need to rely on second hand research. You’ve heard of fail fast? Here you can put it into practice. Try it, test the results and then modify your plan accordingly. I’ll leave the last word to my Kelsey friend Michael Boland when he talks about the opportunity for getting your video ads found in universal search: “there is some prime real estate for the picking,” so go get some for your business.

Track YouTube Videos

2009-02-05T18:12:00.002+05:30

Youtube is the huge collection of both professional and amateur videos updated each minute. With online video growing popularity it is getting more important to keep track of new videos to:

track your reputation: learn when someone mentions your brand name in the video or reviews your product;
stay up-to-date with your industry news;
monitor your competitor’s online video marketing tactics;
keep track of your favorite publisher for new videos uploaded by him, etc.

Here are 3 free service that let you track online video

Direct to India is an Offshore Internet Marketing Company Providing Internet Marketing, Video Search Engine Optimization Services to their Globle Customer

Basic Instruction for Video Publisher

2009-01-21T12:17:00.000+05:30

Last week, we announced that we're turning down uploads to Google Video, and refocusing our attention on building a more comprehensive video search engine (in case you're wondering, Google Video search algorithms power YouTube as well as "universal search" from Google.com). We want to make it possible for people searching Google.com or Google Video to find any video, at any time, from any site. But indexing video presents some unique challenges, and if you have videos on your site, you're probably wondering how to make sure your videos are discoverable through Google.

We want video publishers to know that we've made it easier to submit your videos to Google. First, we've simplified the process that allows you to submit Sitemaps to Google. Second, we also extended our Video Sitemaps support to include Media RSS feeds. You do not have to specify the Sitemap file type—we'll determine the type of data you're submitting automatically.

The more information you make available, the easier it is for us to crawl your videos. Here are a few simple things you can include in your Sitemaps to make your videos easier to find:

1) Landing page URL: This is the page where the video is hosted. It's better to have a unique landing page for each video on your site.

2) Video thumbnail URL: Thumbnails provide a strong visual cue to the user. Your video thumbnail should be representative of a snapshot from the video, and should not be misleading in any way.

3) Title & Description: If these are accurate and descriptive, they not only help Google understand your video, but also help users choose the best video search result. Providing information about category, keyword tags and duration is always helpful.

Whether or not you have Video Sitemaps or MRSS feeds, of course, it's important that you make sure that Google can crawl and index your video sites correctly. Make sure you understand how Google crawls, indexes and serves the web. Review the Webmaster Guidelines that will help Google find, index and rank your site. We've also updated the Google Video Help Center to include more information for video publishers. While there's no guarantee that our spiders will find a particular site, following these guidelines should increase the chances of finding videos from your site in the search results.

We hope your videos find the audience they deserve. Take a look at our help content for Video Publishers and Webmasters to get started.

Posted by Amit Paunikar, Product Manager on Google Blog

Google Video going to stop uploading facility on google.

2009-01-16T15:46:00.002+05:30

A two days ago, Google finally announced that they are shutting down the ability for users to upload videos to Google Video “in a few months”. I say finally because many of us expected this to happen for some time and given the efforts spent on enhancements to YouTube, it only makes sense that Google keeps Youtube as the source for uploading video.

“In a few months, we will discontinue support for uploads to Google Video. Don’t worry, we’re not removing any content hosted on Google Video — this just means you will no longer be able to upload new content to the service. We’ve always maintained that Google Video’s strength is in the search technology that makes it possible for people to search videos from across the web, regardless of where they may be hosted. And this move will enable us to focus on developing these technologies further to the benefit of searchers worldwide.
We’re confident this decision is the right one for our users, and we’re looking forward to making Google Video an even better place for you to search and find videos from all over the web.” - Michael Cohen, Product Manager - Google Video

So, What does this mean for video seo?
Simple, Get your video sitemaps ready! If you don’t already know, aside from uploading, there are a few additional ways to get your videos into the Google Video search index.
First off, you can create and submit a video XML sitemap to Google via the Google Webmaster Center. This method is Google’s preferred method in terms of sitemap submissions. However, in addition to XML video sitemaps, you can also submit an MRSS feed via Google’s Webmaster Center. Finally, Google crawls the web and looks for video content on its own. If you are serving flash movie files (FLV, F4V, etc…) through a video hosting provider, it is more difficult for Google to discover these videos. Therefore, we recommend creating and submitting a XML video sitemap.

Overall, it is still important to get your video up on Google Video as it appears that this is one way in which you can get video thumbnails to appear within Google organic search. Furthermore, if it is your strategy to get your videos seen by the masses, it is important that you get your video as much exposure as possible. Google video is an important destination for those searching for videos. According to the latest Comscore metrics, Google properties (which include YouTube) have the largest share by far (40% share compared to the next highest - Fox, with 4% share) when it comes to both video views and unique viewers.

Keyword Research Tool For Video SEO

2009-01-13T15:01:00.005+05:30

Over the course of the past year, I have had at least 10 people ask me whether I was aware of any online keyword research tools that specifically focused on keyword suggestions for online video marketing. Trust me, I’ve asked everyone I know… I have even put in requests to some of the popular online keyword research companies with no indication that such a tool was being developed. About a month ago, Youtube released its “YouTube Suggest” enhanced search functionality which doubles as an excellent video marketing keyword suggestion tool for doing keyword research on Youtube. Essentially, this feature uses predictive text to display popular query suggestions (in order of search volume) in the Youtube search box. The functionality is turned on by default but you can enable it and disable it via the Youtube advanced search settings link:
Here is a screenshot of the suggestion functionality in action:

By using Youtube Suggest, you can gain insight into how users are searching on Youtube and which queries are most often performed. These keyword suggestions can then be used to add to your video in order to increase the chances of targeting the largest possible relevant audience.

You will notice that this feature is very much the same thing that you see when using Google Suggest, which has been available on Google Labs for some time. In fact, Youtube is using the Google Suggest functionality to power the Youtube Suggestions. Because this is the case, you can also get these same suggestions by using the following JSON call, where q=the term being searched:
http://suggestqueries.google.com/complete/search? hl=en& ds=yt&json=t&jsonp=callbackfunction&q=orange+county+ca

This past week, I read an excellent post on this by Bryson Meunier, where he goes into depth about how to properly do keyword research, in particular, for Youtube. Bryson does a great job of explaining how current keyword research tools are insufficient if you are looking to discover keyword suggestions specific to Youtube and online video.

“The problem with doing keyword research for videos this way is that the most popular queries in WordTracker, which takes its data from meta search engines, are not necessarily the most popular queries in YouTube. In fact, in most cases they’re probably entirely dissimilar.”

Bryson also goes into some very interesting research that he did using the youtube suggestions in order to determine the top query categories in youtube.

“By far the most popular category on YouTube was Arts & Entertainment, of which music searches made up the bulk. No real surprises here. Nonetheless, there are popular categories outside this category that brands looking to get into video SEO should consider. This is also a study of head queries, so the long tail of video SEO could vary…”

Source:- http://www.reelseo.com/youtube-keyword-research-tool/

Video Search Engine Optimisation (VSEO) - tips and strategies

2009-01-08T10:57:00.002+05:30

The use of video’s to promote your online content is becoming more and more important, and prevalent, in the expanding world of search engine optimisation. We should be seeing a big boost in VSEO (Video Search Engine Optimisation) in 2009. With the growth of video portals such as You Tube (www.youtube.com) and multi-submission sites such as Tube Mogul (www.tubemogul.com), it has never been easier to get your videos on the web. So why should you try and go down the root of selling VSEO to your customers? What is its selling power? Is there more to it that popping your video up on You Tube and hoping for the best? Or do you need to provide your customer with a full blown media centre?

Why use Video SEO?

1. Video on independent websites seem to be quickly and heavily indexed and ranked by the major search engines.
2. Including videos adds additional ways to optimise for your keywords and phrases. By adding content relevant to your keywords and phrases, combined with the related videos, will add weight to your site and its content.
3. The video content can be duplicated on 3rd party website such as you tube without any duplicate content penalties.
4. Allows for more text and pages to optimise your keywords and phrases around. Be sure to surround videos with relevant on-page content.
5. Embedding videos in your site pages is a great way to increase the stickiness factor of your pages, which can increase both traffic and search rankings for a specific page. Google and most search engines use a variety of factors to determine the ranking importance a specific page online, one of which is average visitor session length on a page. Visitor length on a page can be increased by embedding a video. These longer site visits may be interpreted by Google that the page has increased value and in turn may be given a bump that translates into higher search engine rankings.
6. Choosing a video that is themed to your content and informative can help with the stickiness factor – you need to give the search engines something to crawl. Adding an irrelevant video for the sake of adding a video will just confuse your visitors.
7. Videos help in adding new, fresh and dynamic content to the site.
8. It is important get your video content found by the search engines. This can be achieved through the use of sitemaps, RSS and MRSS (Media RSS) feeds. Google has introduced Video Sitemaps that will index the video content. If video files are named correctly this is valuable to the search engines. Click here to see Google tips on creating and adding a video sitemap: http://www.google.com/support/webmasters/bin/topic.py?topic=10079
9. Videos are now listed in the search engine results pages adding valuable links and alternative sources to your brand name and web site.

Tips for implementing Video SEO

1. File Names - Give the video file a catchy and relevant name that is related to your keyword or phrase. Once you have uploaded your video sitemap there is added opportunity for these keywords and phrases to be found and indexed by the search engines.
2. Meta Data - Add meta data to your video files. Again, use relevant meta data, like you would when you are carrying out other Search engine optimisation campaigns.
3. Transcripts - Transcripts of the video will add credible content to the page and give the spiders relevant information to crawl. The transcript should make reference to keywords, relevant content and your brand.
4. Outbound Linking - If you add video content to other sites such as You Tube, make sure that you avail of their ability to link back to your own site.
5. Video Length - Add shorter videos to keep your audience interested. If your video is quite lengthy, consider breaking it down into smaller chunks. This will also give more quality video content to optimise.
6. Branding – Have your branding displayed in your video to enhance your brand awareness.
7. Inbound Linking – link your videos to important keywords throughout your site to enhance their value.
8. Rating – allow users / visitors to rate your video

What can you provide to your customer to boost your sales and in turn boost their rankings?

The first step is getting your client to see the value in undertaking Video Search Engine Optimisation. Using the information supplied in this document you should be able to present a fairly strong case to your client. You will also need to provide them with a viable strategy that will get their rankings up. For a simple solution, you can offer to add content to video sites, implementing the tips outlined above.
Another option is to provide them with a video library on their site that will have separate pages for the individual videos. This will allow you to add valuable content and meta data, plus the ability to link to these pages from within your site.

By Caroline Rodgers,Biznet IIS. Caroline Rodgers, SEO Executive, Biznet IIS, Belfast, Northern Ireland.

Article Source :- Site Refernce
we are very thankful to the Caroline Rodgears and site reference for providing such a good article.

How Video Help to Boost the Business

2008-12-11T18:01:00.001+05:30

Video on the internet has become the hottest craze of today. It is estimated that the word "Video" is searched 20,000 times per day on search engines, and this doesn't account for the direct traffic that sites like Google Video and Youtube receive. In fact, according to the Alexa ranking Youtube is the third most visited website on the entire world wide web, behind only Google and Yahoo. While this certainly says a lot about what people spend their time doing online, it should also get you thinking about how you can use video to increase your website's traffic and promote your business...
In my experiences I have created promotional videos for companies to be used online. Sometimes these videos reside on their own pages, but often they are used as design elements and are mixed in right on the homepage, such as on this website - http://www.jsdny.com. While the video doesn't launch right away, it has prime placement on the homepage. Users would rather watch something and listen to your message, rather than have to read some boring paragraph of text, which delivers the same message. I happen to know that many JSDNY customers made comments to the owner about how much they loved the video on the website, which probably led to the sales conversion of those customers.
Well, it's video, it must cost a lot to produce. WRONG! The video tagged above was made using a library of stock footage, and music. The voiceover was actually the only recording that was done to make that video. The rest of the production time was spent behind the editing board. A video like that significantly reduces the cost to a business owner - No actors are needed, there is no on location shoot, and editing time is significantly reduced because of it.
The other benefit to the business owner is cross platform delivery of your video. Once your video is finished you can not only use the video on your website, but also post the video on Youtube and have it playing on a television in your office lobby. You are basically taking the cost of your web video and dividing it by 3. There are more uses as well. You could burn your video onto a DVD and send it out as a mailing to keep your customers informed.
Article Source: http://EzineArticles.com/?expert=Jason_Aron

100 Million U.S. Online Video Viewers visit Google Video/ YouTube In Octomber 2008

2008-12-10T14:58:00.001+05:30

In October, Google Sites once again ranked as the top U.S. video property with nearly 5.4 billion videos viewed (representing a 40 percent share of all videos viewed), with YouTube.com accounting for more than 98 percent of all videos viewed at the property. Fox Interactive Media ranked second with 520 million videos (3.8 percent), followed by Yahoo! Sites with 363 million (2.7 percent), and Viacom Digital with 305 million (2.3 percent). Hulu, a joint venture of NBC and Fox featuring full-length broadcast TV programs, ranked sixth with 235 million videos viewed (1.7 percent).

Top U.S. Online Video Properties* by Videos Viewed

October 2008

Total U.S. – Home/Work/University Locations

Source: comScore Video Metrix

Property	Videos (000)	Share (%) of Videos
Total Internet	13,536,595	100.0
Google Sites	5,373,783	39.7
Fox Interactive Media	519,926	3.8
Yahoo! Sites	363,426	2.7
Viacom Digital	305,258	2.3
Microsoft Sites	286,464	2.1
Hulu	235,096	1.7
Turner Network	228,024	1.7
Disney Online	126,611	0.9
AOL LLC	122,580	0.9
ESPN	104,724	0.8

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Google Sites Draws 100 Million Video Viewers in October

More than 147 million U.S. Internet users watched an average of 92 videos per viewer in October. Google Sites attracted a record 100 million online video viewers, or more than two out of every three Internet users who watched video during the month. Fox Interactive ranked second with 60.8 million viewers, followed by Yahoo! Sites (45.2 million) and Microsoft Sites (30.7 million).

Top U.S. Online Video Properties* by Unique Viewers

October 2008

Total U.S. – Home/Work/University Locations

Source: comScore Video Metrix

Property	Unique Viewers (000)	Average Videos per Viewer
Total Internet	147,283	91.9
Google Sites	100,475	53.5
Fox Interactive Media	60,791	8.6
Yahoo! Sites	45,187	8.0
Microsoft Sites	30,696	9.3
Viacom Digital	25,658	11.9
HULU.COM	23,993	9.8
AOL LLC	22,743	5.4
Turner Network	20,858	10.9
Disney Online	13,757	9.2
CBS Corporation	13,639	4.7

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Other notable findings from October 2008 include:

77 percent of the total U.S. Internet audience viewed online video.
The average online video viewer watched 274 minutes of video.
More than 80 percent of the 18-34 year olds watched online video, higher than any other age segment. The average 18-34 year old online video viewer watched 4.8 hours of video during the month, also ranking above all other age segments.
99.5 million viewers watched 5.3 billion videos on YouTube.com (53.2 videos per viewer).
51.2 million viewers watched 520 million videos on MySpace.com (8.0 videos per viewer).
The duration of the average online video was 3.0 minutes.
The duration of the average online video viewed at Hulu was 11.6 minutes, higher than any other video property in the top ten.

Updated List of Video Submissions Directories

2008-12-08T17:36:00.002+05:30

Friends

Following is the updated list of video submissions directories/ search engines along with theri PR. Where you guys can submit your video on it.

www.youtube.com	9
archive.org	8
motionbox.com	8
odeo.com	8
tudou.com	8
vids.myspace.com	8
youtube.com	8
video.google.com	8
www.motionbox.com	8
atomfilms.com	7
grouper.com or crackle.com	7
spike.com	7
xanga.com	7
blip.tv	7
break.com	7
dailymotion.com	7
metacafe.com	7
photobucket.com	7
soapbox.msn.com	7
veoh.com	7
video.yahoo.com	7
vimeo.com	7
www.ifilm.com	7
buzznet.com	6
clipshack.com	6
gofish.com	6
guba.com	6
imeem.com	6
liveleak.com	6
livevideo.com	6
multiply.com	6
ourmedia.org	6
phanfare.com	6
stage6.com	6
tv.oneworld.net	6
twango.com	6
vmix.com	6
yourdailymedia.com	6
eyespot.com	6
grouper.com	6
jumpcut.com	6
putfile.com	6
revver.com	6
stickam.com	6
videoegg.com	6
vidilife.com	6
www.bolt.com	6
www.clipshack.com	6
www.flurl.com	6
www.guba.com	6
www.mefeedia.com	6
www.sumo.tv	6
www.twango.com	6
bofunk.com	5
broadcaster.com	5
clickcaster.com	5
en.sevenload.com	5
flurl.com	5
selfcasttv.com	5
sharkle.com	5
stickam.com and stickam.jp	5
sumo.tv	5
youare.tv	5
vsocial.com	5
www.bofunk.com	5
www.dropshots.com	5
www.gofish.com	5
www.qoof.com	5
www.sharkle.com	5
zippyvideos.com	5
clipmoon.com	4
evideoshare.com	4
pixparty.com	4
dave.tv	4
www.pixparty.com	4
tvojtube.com	0
ultimatetube.com	0

enjoy dear

Video Submission Directories

2008-11-18T17:57:00.002+05:30

Friends,

Find the following list of Directories where you can create an free account and submit multiple optimized video along with title, description and tags.

http://www.youtube.com/
http://video.google.com/
http://video.yahoo.com/
http://www.sumo.tv/
http://soapbox.msn.com/
http://www.bolt.com/
http://break.com/
http://dailymotion.com/
http://eyespot.com/
http://www.gofish.com/
http://grouper.com/
http://www.ifilm.com/
http://jumpcut.com/
http://metacafe.com/
http://putfile.com/
http://revver.com/
http://stickam.com/
http://veoh.com/
http://vidilife.com/
http://vimeo.com/
http://vsocial.com/
http://zippyvideos.com/
http://blip.tv/
http://videoegg.com/
http://www.qoof.com/
http://uploads.atomfilms.com/
http://www.bofunk.com/
http://www.clipshack.com/
http://dave.tv/
http://www.guba.com/
http://www.dropshots.com/
http://www.evideoshare.com/
http://www.flurl.com/
http://www.mefeedia.com/
http://photobucket.com/
http://www.motionbox.com/
http://www.twango.com/
http://www.pixparty.com/
http://www.sharkle.com/
http://www.videosurf.com/
http://www.imbroadcast.com/

Direct to india is one of the video search engine optimization service provider in India with affortable price. for more detail please contact Direct To India

IM Broadcast YouTube for Internet Marketers

2008-10-24T10:39:00.005+05:30

A Few Days Back I write the news about the launching of beta version of Video Surf www.videosurf.com. In these days video marketing is come forward as a most recommended Internet Marketing Strategies by most of the Internet Marketers. In Search Engine Strategies at San Jose the Video Search Engine Optimization was the One of the Key topics of Discussion.

A day back Loren Baker, David Snyder & Jordan Kasteler have launched a new video site named IM Broadcast. IM Broadcast, as Loren describes it, is “YouTube for Internet Marketers.”

IMBroadcast.com, a site dedicated to multimedia for Internet Marketer.

IMBroadcast.com is intended to be more than just a simple video sharing site. It will be make a social platform for our industry, where people can share their thoughts, ideas, questions, as well as their videos.

We designed the site around the concept that not everyone is comfortable enough with the written word to partake in forums. For them we are offering the ability to post questions and comments via channels with specific Internet Marketing topics.

We are hoping that we will create a place that the Internet Marketing community can enjoy their time learning. A site that is more of a community than a portal, and that has content that can help archive the knowledge base of our industry’s thought leaders and learners alike.

To kick off thesite we are going to live stream the first ever Scary SEO during the panel and QA portions of the sessions, both today and tomorrow. Feel free to visit the site, tune into Scary SEO, and join in the chat room with attendees of the conference.

While you’re at IMBroadcast.com, checking out the great content from Scary SEO, besure to register and become an early adopter of this exciting new community. Said David Snyder in his Post on Search Engine Journal.

Composed By :- Chirag Vyas (Video SEO SPECIALIST, DIRECT TO INDIA)

ABOUT DIRECT TO INDIA

Direct to India is an Offshore Web Development, Web Design and Internet Marketing/ Search Engine Optimization Firm, Providing Outsourcing Web Designing, Development and SEO Service. Contact for Free SEO Analysis

Google Video Site Map Submission

2008-10-21T15:21:00.005+05:30

About Video SiteMap

Google Video Sitemaps is an extension of the Sitemap protocol that enables you to publish and syndicate online video content and its relevant metadata to Google in order to make it searchable in the Google Video index. You can use a Video Sitemap to add descriptive information - such as a video's title, description, duration, etc. - that makes it easier for users to find a particular piece of content. When a user finds your video through Google, they will be linked to your hosted environments for the full playback.

When you submit a Video Sitemap to Google, we will make the included video URLs searchable on Google Video. Search results will contain a thumbnail image (provided by you or autogenerated by Google) of your video content, as well as information (such as title) contained in your Video Sitemap. In addition, your video may also appear in other Google search products. During this beta period, we can't predict or guarantee when or if your videos will be added to our index, but as we refine our product, we expect both coverage and indexing speed to improve.

Google can crawl the following video file types: .mpg, .mpeg, .mp4, .mov, .wmv, .asf, .avi, .ra, .ram, .rm, .flv. All files must be accessible via HTTP. Metafiles that require a download of the source via streaming protocols are not supported at this time.

How to Create Video Sitemap?

A Video Sitemap uses the Sitemap protocol, with additional Video-specific tags as defined below. In its simplest form, a Video Sitemap can include a single tag to let Google know there is a video playable at a specific landing page URL. Optional fields let you specify other attributes of the video available on that page. The less information you provide in the Sitemap extension, the more Google will have to do to try to discover and extract that information. Google may use text available on your video's page rather than the text you supply in the Video Sitemap, if this differs.

Once you have created your video Sitemap, you can submit it to Google using Webmaster Tools.

Here is a sample of a Video Sitemap entry using Video-specific tags:

<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"

        xmlns:video="http://www.google.com/schemas/sitemap-video/1.0">

<url>

   <loc>http://www.site.com/videos/some_video_landing_page.html</loc>

   <video:video>

      <video:content_loc>http://www.site.com/video123.flv</video:content_loc>

      <video:player_loc allow_embed="yes">http://www.site.com/videoplayer.swf?video=123</video:player_loc>

      <video:title>My funny video</video:title>

      <video:thumbnail_loc>http://www.site.com/thumbs/123.jpg</video:thumbnail_loc>

   </video:video>

</url>

<url>

   <loc>http://www.site.com/videos/some_other_video_landing_page.html</loc>

   <video:video>

      <video:content_loc>http://www.site.com/videos/video1.mpg</video:content_loc>

      <video:description>A really awesome video</video:description>

   </video:video>

</url>

</urlset>

Video-specific tag definitions

Tag	Required?	Description
<loc>	Yes	The <loc> tag specifies the landing page (aka play page, referrer page) for the video. When a user clicks on a video result on http://video.google.com, they will be sent to this landing page.
<video:video>	Required
<video:content_loc>	Optional	The URL of the actual video content.
<video:player_loc>	Optional	A URL pointing to a player for the video. The most common case for this is with Flash video. The URL of the SWF file that plays your video should be specified in <video:player_loc> and the URL of the FLV (actual video file) would be specified in <video:content_loc>. The required attribute allow_embed specifies whether Google can embed the video in search results. Allowed values are "Yes" or "No".
<video:thumbnail_loc>	Optional	A URL pointing to the URL for the video thumbnail image file. This allows you to suggest the thumbnail you want displayed in search results. If you provide a <video:content_loc> tag, Google will attempt to generate a set of representative thumbnail images from your actual video content. However, we strongly recommended that you provide a thumbnail URL to increase the likelihood of your video being included in the video index.
<video:title>	Optional	The title of the video. Limited to 100 characters.
<video:description>	Optional	The description of the video. Descriptions longer than 2048 characters will be truncated.
<video:family_friendly>	Optional	Whether the video is suitable for viewing by children. Allowed values are "Yes" or "No".
<video:duration>	Optional	The duration of the video in seconds. Value must be between 0 and 28800 (8 hours). Non-digit characters are disallowed.

When creating your Video Sitemap, keep in mind the following:

A Video Sitemap should contain only URLs that refer to video content. Video content includes web pages which embed video, URLs to players for video, or the URLs of raw video content hosted on your site. If Google cannot discover video content at the URLs you provide, those records will be ignored by Googlebot.
Since each video is uniquely identified by its content URL (the location of the actual video file) or, if a content URL is not present, a player URL (a URL pointing to a player for the video), we strongly recommend including either the <video:player_loc> or <video:content_loc> tags. If these tags are omitted and we can't find this information, we'll be unable to index your video.
Each Sitemap file that you provide must have no more than 50,000 video items and must be no larger than 10MB uncompressed. An individual video file or thumbnail (specified in the <video:content_loc> and <video:thumbnail_loc> tags, respectively) can be no larger than 30MB. If you have more than 50,000 videos, you can submit multiple Sitemaps and a Sitemap index file.
Google can crawl the following video file types: .mpg, .mpeg, .mp4, .mov, .wmv, .asf, .avi, .ra, .ram, .rm, .flv. All files must be accessible via HTTP. Metafiles that require a download of the source via streaming protocols are not supported.
The URLs included in the Sitemap must have their robots.txt file set appropriately for User-agent "Googlebot".

How to submit a Video Sitemap to Google?

Create a Video Sitemap and save it at a publicly accessible URL. Currently, Google cannot retrieve files from URLs that are protected by authentication (even basic HTTP authentication). The feed and the URLs pointed to by the feed must have their robots.txt file set appropriately for User-agent "Googlebot".
Sign into Google webmaster tools with your Google Account, and make sure you have added your site to your account.
Click Add a Sitemap beside the site.
Select Video Sitemap.
Type the URL to your Video Sitemap in the provided field. Make sure you include the entire URL, such as "http://www.example.com/videofeed.xml".
Click Add Video Sitemap.

When you initially add a Sitemap, the status displays as Pending. Once Google processes your Video Sitemap (which may take several hours), this status will change to either OK or to an error. If you receive an error, click on it to view additional information. Not all errors are critical, and processing may complete even if you receive an error.

What does Google do with my Video Sitemap after submission?

After you submit a Video Sitemap, our crawlers will periodically retrieve your Sitemap and validate its format. If the Video Sitemap has any errors, they will be reported on the Sitemaps page in your account. After validating the Sitemap format, our crawlers will download the video files (if the URLs to the raw video file are supplied in the tags) and thumbnail images (if the URLs to images are supplied in the tags), index the video metadata provided in the Sitemap, and merge any changes into Google Video, making your video searchable to all our users. Our crawlers will frequently revisit your Video Sitemap to ensure that changes are merged in a timely manner.

Google Video's search algorithm is based on the the video file itself and the video metadata in the Sitemap that is associated with each feed. If provided in your Video Sitemap, your video files are downloaded in order to enhance the searchability of the video and to automatically generate a representative thumbnail image for the video if one is not provided.

If you want Google Video to host your content, you can upload your content directly to Google Video instead of submitting a Sitemap.

Source From:- Google WebMaster Blog

Composed By :- Chirag Vyas (Video SEO SPECIALIST, DIRECT TO INDIA)

ABOUT DIRECT TO INDIA

VideoSurf a new video search engine is now live

2008-10-17T15:14:00.001+05:30

VideoSurf, the new video search engine is now live for everyone to use. “VideoSurf is one of the most innovative, radically different approaches to video search (or any kind of search for that matter). Even better: It delivers highly relevant search results—something most video search services fall sadly short on for many types of searches.” Said Chris Sherman in his post on Search Engine Land.

Following is the view of Video Surf :

URL www.videosurf.com

Composed By Direct to India

Direct to India having the team of specialist of Video Search Engine Optimization and providing Video Search Engine Optimization at affordable cost.

Video SEO for SMBs

2008-10-17T14:15:00.002+05:30

Now a Days Video Search and Video Optimization is the hot topic in all the search engine optimization and marketing meeting, shows and event. And masters of this optimization filed are accept that the video search engine optimization is the thing that can catapult a business to top of SERP. In fact, a big part of the trick is to stick with the basics, adjust a bit and apply them to video.

While online video advertising platforms provide the capabilities for SMBs to automatically syndicate video ads to the major video search engines, and automatically submit them to some of the major video sharing sites like YouTube, it is ultimately up to the SMB to define who they are, how they are different, and to think through the words and phrases they think prospective customers would use to find them. Here are some of the considerations that I have seen SMBs use effectively:

Understand your customers. This means both demographically and geographically. A lot has been written and said about SMBs being primarily locally focused. And I agree. However, there are situations in which highly specialized SMBs are offering goods and services that can attract prospective customers from all over the

and beyond. For example, a local winery in Washington state we have worked with has found that their prospective customers have viewed their video ad from all over the country. However, they initially had been running a video ad with a locally focused free wine tasting offer. Understanding the up-front is vital, as it will steer how you tailor your message, promotions, and any keywords to reach your prospective customers in the ways they most commonly search. As in the case of the winery, it will enable your SMB to develop content and search keywords that are more relevant and effective as it relates to your potential customer base.

Really define yourself and how customers may find you. Seems obvious enough, but when I evaluate some of the keywords SMBs associate with their videos, it seems more like a random shopping list rather than a thoughtful assessment of words and phrases that define how customers may find you. Would people find you based on your business category? Geography? Is your business name “top of mind” enough that you should secure it, or probably not something anyone would search for? Video technology is great, but there’s no substitute for taking this step seriously and doing it right.

Understand your competitive set. How do you leverage knowledge of your competitors for search? Where do you feel you are losing prospective customers? For example, a local photographer felt he was losing business to a big franchise photography studio chain. Included in his SEM efforts was to bid (high) on keywords that included that competitor’s name. His rationale, and a good one, was that the big business was being used generically by consumers looking for a photographer. This SMB also illustrates another lesson from the front very effectively.

Garbage in; bounce rates up. Really tied to the earlier point about defining business, also think about what your business is not and weed out negative keywords. Looking again at the local photographer, his core business is as a local studio photographer. When he first applied keywords to his videos, he used a broad list of keywords that included photographer, photography, art photography, studio photographer. Seems like a cohesive group of keywords, but what he found was that photography and art photography caused high bounce rates because people were looking for art photography (finished photos) not someone to shoot for them.

Relevance, relevance, relevance Video search offers nuances from text based search, such as the fact that it is the metadata around the video (not the video) that is indexed, so it is critical to stay clean and not include keywords that may be popular but have no relevance to the contents of the video. As I’ve mentioned in this column before, the video search engines are unkind to businesses that try to game the system just as they are to businesses submitting the same video content in a scattershot approach – thinking it will drive higher rankings.These basics are well known by many of you but, for some reason, seem to be ignored by a lot of SMBs when they start using online video. My meta-point: don’t get caught up in technology, thinking it is the silver bullet that takes care of the basic blocking and tackling many businesses already do — and remember the basics when optimizing video for your search marketing efforts.

Source from Search Engine Land

Composed By Direct to India

Direct to India having the team of specialist of Video Search Engine Optimization and providing Video Search Engine Optimization at affordable cost.

Video Analytics tool by Google

2008-10-02T14:52:00.000+05:30

In these days 75% of internet users from US and more then 50% internet users from world wide watch the video online on their interested subject. Video is come up a big advertising resource on internet now a day.

Good news for those advertisers who advertise their product or service via video is that a day ago Google launch new video analytics tool named YouTube Insight for YouTube videos. Google announced it yesterday as an extension to the YouTube Insights analytics tool.

Direct to India is one of the seo offshore organization providing a video search engine optimization and having a big team of search engine and video search engine optimization for getting more detain on SEO service and for free SEO analysis pls. contact us

What is video search and how does it work?

2008-09-30T17:42:00.001+05:30

Web-based video search engines allow users to enter keywords into a search box, just as one would into a Yahoo! or Google search box. However, rather than get back Web pages, users are provided related video clips from across the Web. While traditional search engines are skilled at indexing, understanding and ﬁnding text-based content, they are inadequate for ﬁnding video content results. They focus only on textual or metadata within web pages rather than looking at actual video ﬁles themselves. Video search engines have emerged to compensate for the weakness of such straight HTML-focused search engines.

Today, the ﬁeld of online video search is rapidly-evolving—an overview of the evolution of video search (from ﬁrst to second generation) follows.

First generation video search

First generation video search solutions depended entirely on metadata. Including examples are SingingFish, Alta vista Video (now used at Yahoo!). These engines are extremely similar to regular web search engines. Just as with a standard web search engine, the spider propagates across the Internet, recording and looking for content to index. Unlike a standard web search engine, text documents and pages are ignored and the spider focuses instead only on video (and sometimes audio) content. Once such content types are discovered they are examined for relevant metadata. Metadata is the textual data that is applied to a piece of multimedia content in order to describe it and can include user-provided tags, an editorially written title or summary, a transcript of the speech in the video or even information stored in the video ﬁle itself pertaining to its resolution, frame-rate and creation date.

Still part of the ﬁrst generation, but much improved, display-oriented spidering has been used to great effect in video search. First developed for the closely related problem of image and photo search, display-oriented spidering looks at the web page text that lies near a video. Using a specialized algorithm, display-spidering evaluates the physical attributes of the way the page is designed and rendered to decide which portions of it are closely related or linked to the video. It then extracts the text within these areas and applies them, as further metadata, to the videos being indexed. As many web pages contain commentary or description that is related to the video but may not be contained in the official metadata, this approach can provide more detail on the meaning of the video being spidered. The best example of display-oriented spidering for video search today is that found at AOL’s SearchVideo.com.

However, whether augmented with display-oriented analysis or not, the methodology of ﬁrst-generation, metadata spidering is still ﬂawed because the engines still rely heavily upon the quality of the metadata that has been provided. As the metadata is often provided as an afterthought, it may be incomplete or lacking in detail and, as it is provided by the owner or publisher of the video, may even be false or misleading. First generation video search is a reasonable solution that borrows on existing web search technology to simplify the video search problem. By doing so, however, it limits itself to never actually understand an actual video, but rather focusing only on pieces of text that may be related to the video but are, fundamentally, of second order to it.

Second generation video search

Second generation video search engines emerged as a reaction to the faults of the ﬁrst generation. As well as spidering textual meta data, second generation video search aims to understand and extract meaning from the video itself.

Second generation video search engines use methods such as speech recognition, visual analysis and recognition and video optical character recognition to allow software to listen to, watch and read the text appearing on the video content itself. As well as providing more information, this approach provides objective information—if a video contains speech on a particular topic, it really is about that topic, whereas if a video has been tagged as pertaining to a certain topic, it may, actually be about something entirely different.

Second generation video search is still primarily used in government and enterprise settings, but blinkx. com and Pod zinger exist as examples of technologies that have been applied to general, consumer Web video search. Pod zinger, as the name suggests, focuses more of audio and video podcasts, while blinkx indexes all audio and video content on the Web, whether amateur or professional.

Regardless of the technology involved, both ﬁrst and second generation video search engines exist and are popular today. For the purposes of a successful video SEO campaign, it is important to be included in both types of engine.

What is Video Search Engine Optimization?

2008-09-30T15:31:00.000+05:30

What is Video Search Engine Optimization?
Simply put, Video SEO is the art and science of ensuring that your video content attracts as much trafﬁc as possible.

The growth of online video
The increased ubiquity of broadband and the growth of available content on the Internet have caused a similar ﬂux of trafﬁc towards online video. The explosive growth of user-generated content sites such as YouTube and MySpace Video combined with the steady growth of traditional media content sites like CNN and the BBC have collectively redirected a slice of the online consumer’s attention toward the search for and consumption of video content. This shift in attention is generating new trafﬁc, and the SEO industry will be quick to follow suit.

Video Search Engine Optimization

2008-09-25T11:57:00.003+05:30

Unless you have been living under a bridge the past couple of years, you know that online video has become hot, hot, hot! Promoting your site, blog or product with online video is free, it’s mobile and social, and so getting your video to the most eyeballs should be easy, right?

Well, not really. YouTube is the biggest of the video sites and the average video posted there only gets about 100 views per year, so it’s not as easy as it looks. There is a bit of optimization that can help you on your way.

Use rich Meta data - Video optimization, like web page optimization, is still driven by this. As with your content-rich web pages, make sure your title and Meta description are keyword rich and helpful to the visitors (and spiders).
Build a unique page - Create a content-rich page just for the video you are promoting. Along with appropriate Meta data, include some descriptive text and keyword rich links to help get you crawled by the crawler based search engines.
Share - The easier the video is to share, the better. For instance, YouTube’s strength is that it is a sharing site. Only a part of the video traffic comes from search itself, so be sure to build in a sharing strategy for your video.
Optimize for Related Videos - People watch a ton of these in YouTube and the higher your view volume, the more likely your video will show up above the fold (bottom of the screen). Study the top videos and see what they are doing that you might be able to use to your advantage.
Embed your video - To keep some traffic going after the initial rush of viewers, embed your video in a widget that you can not only show on your page, but share with others to post on their own sites.
Push out updates - This one’s pretty much a no-brainer. Be sure you push out your updates in a video RSS feed.
Make it viral - Quirky, offbeat, unusual and unique videos tend to have the most success lighting a fire under themselves.
Export videos as SWF - Please, no Active X controls. For higher quality and mobile, try .mov.
Build a Google video sitemap - You want to be sure Google finds your videos, so this definitely can’t hurt.
Be constant - Use the same title and description on all of the video sites that you post your video to like YouTube, MetaCafe, etc.
Customize your thumbnail - YouTube gives you a selection of three images from your video to use as your thumbnail. These are pulled from the 1/4, 1/2 and 3/4 marks in time in your video, so try to work it so that a scene in your video shows up in one of those points that would be appropriate for the thumbnail. Consider having your URL or telephone number show up at one of those points.
Localize - Having a video in your local listings can improve your traffic.
Submit to Blinkx - This will get you into sites like Ask and MSN, too.
Be descriptive - Be sure the actual name of the file and URL are clear and descriptive (www.website.com/funny-bunny-video.mov, not www.website.com/fbunvid.mov).
Use TubeMogul.com - Use this site to upload your video to several video sites at once. Your video could actually show up several times for a single search. See my previous post Importance of Diversity in S E O for an example. TubeMogul.com also includes YouTube stats for you and your competition.
Take the hint - YouTube tells you popular related phrases in the search drop down as you type. In a way, they are doing your keyword research for you. Pay attention!
URL first - Include your full URL as the lead to your description for your video in YouTube. This puts your link at the beginning where it will show best. You can even include tracking code if you like.
Don’t over tag - Tags are great, but don’t over do it. These can be just as spammy as circa 1998 keyword meta tags. Be concise and true to the content.
Call to action - Include one in your video with your URL. Watermarking is a good way to do this.
Press video - Include a video in your PRWeb press release. Yes, this will cost you money, but it is money well spent if you have something good to share with the world. If you don’t have something good to share, why are you bothering to submit a press release in the first place?
Respond - Look for a video that is popular and related to yours. Letter a title and description identically and submit a video response.

Naturally, all of the tips in the world won’t guarantee success. There are a lot of factors involved with making a video popular, including the video itself, but hopefully these suggestions will give you a starting point for your video optimization campaigns.

Source : www.weboptimist.com
Direct to India is one of the seo offshore organization providing a video search engine optimization and having a big team of search engine and video search engine optimization for getting more detain on SEO service and for free SEO analysis pls. contact us

Tips/hints for Video Search Engine Optimization

2008-09-12T12:14:00.002+05:30

People usually adulation video, millions of Americans absorb videos online and aforementioned is the case apple over. A customer is a lot of acceptable to accumulate in apperception and accredit to a video in allegory to a book advertisement. These canicule video authoritative is actual economical as compared to the amount of a acceptable commercial. Broadband is accepting astronomic acceptance worldwide. Now humans can watch videos after continued download times or superior issues. Present bearing considers video to be a reliable antecedent of account and information. Online video for them is additional to nature. Here are a few tips/hints for optimizing your video:

1) It is recommended that you create and submit a transcript for users and the search engines, add a transcript to each video file you’ve uploaded via your Video Status page. Create a Keyword Rich Title for your Transcript; include a brief introductory paragraph/synopsis that describes the subject matter of your transcript (and video) and be sure to publish your transcript.

2) Keep in mind that when users search for videos on search engines, often time they use the word “video” in their search. For example, “car racing video.” Therefore, in addition to the keywords that you are targeting, also be sure to include the word “video” or “videos” in your description, text, title, meta data, etc…

3) Just as with normal techniques for SEO, it is just as important that you develop links to your video for off-page search engine optimization. Try to get as many quality links to your video as possible. Perhaps submit to social bookmarking sites and friend’s blogs.

4) Create a video sitemap exclusively for your online video content so that engines can find all of your videos and understand the structure of your site more easily. This helps the web crawlers to locate your video files speedily and effortlessly.

5) It is very difficult for the web crawlers of any search engine to crawl into the video contents inside flash players so they usually prefer to stay away from such files. It is therefore advisable not to use such kind of file formats which discourages the web crawlers.

6) Create search engine friendly keyword URLs for your video pages. To do this, you can use mod-rewrite function or htaccess file so that the URLs are freely assessable and readable by the search engines.

7) The first thing that users see when browsing for or searching for videos is the video thumbnail. Research shows that the thumbnail you choose for your video can really effect the number of viewers that watch the video itself. Try to experiment with the thumbnails that you choose to see which ones create more interest and get seen more often by viewers.

Try to keep one video per page and put all video pages into the same directory or folder.

Besides the tips mentioned above for Video SEO, there are a few other guidelines to keep in mind:

9) Always make sure viewers are searching for your targeted keywords regularly. If not, try to find the closest related keywords being searched.

10) Allow users to submit comments and feedback on your videos. Studies show that viewers who offer feedback are those most likely to convert and take the desired action that you are trying to solicit, whether it be an email, website visit, or purchase.

Direct to India is one of the seo offshore organization providing a video search engine optimization and having a big team of search engine and video search engine optimization for getting more detain on SEO service and for free SEO analysis pls. contact us

Playable on Google Video

2008-09-11T12:49:00.002+05:30

One of our favorite aspects of TV view is that it provides an uninterrupted viewing experience. You can browse through multiple results pages and sort, filter or refine your search - all without interrupting the video you're watching. Videos need to be playable on Google Video in order to provide this seamless experience, and while most videos are, some are not. In order to make it easier to identify playable videos, these videos are marked with the playable icon as shown below:

Videos that cannot be played directly in the TV view can still be watched by following the link to the original hosting site. If you want to see only videos that are playable on Google Video in your search results, you can restrict your search to playable videos using the radio buttons under the search box:

We hope this new feature enhances your video search and viewing experience on Google Video. If you are a webmaster and would like your videos to be playable on Google Video, check out our Video Sitemaps Help Center.

10 Basic Tips to Video Search Engine Optimization

2008-08-21T11:09:00.003+05:30

At the first day of SES San Jose the video search engine optimization session is the most favorite sessions the hall of the session is jam. People are still come in the hall and people standing around the perimeter.

Moderator

Joseph Morin, Partner, Boost Search Marketing & CEO, Storybids, Inc.

Speakers

Greg Jarboe, President & Co-founder, SEO-PR

Chase Norlin, CEO, Pixsy Corporation

Steve Espinosa, Director of Product Development & Management, eLocal Listing, LLC

Matthew Scheybeler, CTO, blinkx

Gregory Markel, Founder/President, Infuse Creative, LLC.

Top 10 Basics to Optimize your Video. Do these if you do nothing else:

1) Do keyword research to determine the best tags for your video.

Forget common sense, tag based on how people are searching (Chase Nolan).
But don’t keyword stuff - the video search engines look for that and will mark you down for it (Matthew Scheybeler).
And don’t tag with popular yet irrelevant search terms (Gregory Markel)

2) Build a page on your site for each video that you produce and make sure you tag it with Meta data appropriately. (Steve Espinosa)

3) Add rich metadata to the video as well. Most video search today is still based on metadata (Chase Nolan).

4) Make sure that you are consistent with how you tag it across the various video sharing sites. (Steve Espinosa)

5) Utilize Thumbnails - YouTube takes the frame from the 1/4, 1/2 and 3/4 mark and let’s you pick which one to use as your thumbnail(Steve Espinosa).

6) Show your call to action (ie.your phone number) in your thumbnail so when your YouTube video shows up in the Google Search Results the call to action will be front and center (Steve Espinosa).

7) Do not use active X controls as there is no active x control in YouTube (Steve Espinosa).

Avoid flash only and entirely dynamic video (Gregory Markel).

9) Video Length- people don’t want to watch a 4 min video. Look at your analytics. If your video is 2 minutes long and people are leaving the page at 30 seconds then you know your video’s too long (Matthew Scheybeler).

10) Don’t forget to incorporate a call to action at the end of the video (Matthew Scheybeler).

Additional Killer Tips for more Advanced Optimization:

Greg Jaraboe

YouTube is a video search engine but its primary benefit is that it’s a video sharing site. So optimizing is important but video sharing strategy is more important.

If you look at your metrics you will see that a HUGE proportion of your views come from Related Videos not from YouTube search results. In other words, people don’t just watch one video at a time, they watch videos. And they are using the related videos feature in YouTube to find additional content.

71% of views from embedded player, 7.4% form YouTube Search - Customize your video player for people to upload to their blogs.

Chase Norlin

Push out RSS/MRSS and update frequently. Video search crawling has not been automated. It’s important to push it out regularly

Contact and submit to video search engines. If you email them you will get into their crawl queue. You will become a source that’s regularly crawled.

Running a video search engine on your site can help you get more searches and page views which will help your site get more page views, ad revenue etc. Plus it gives the traditional search engines more content to crawl.

Stephen Espinosa

Use A/B testing to determine which videos get the best response. Link to these videos from your home page.

Use Google Local + Video - people are 3.3 more likely to click. This is similar to the studies that show that sponsored search + organic increases CTR beyond just appearing for one result alone.

Gregory Markel

Promote your video at Social Bookmarking and tagging sites. i.e. Digg, StumbleUpon, etc.

Use content targeting through Google Adwords to promote your video within YouTube. Adwords is a fraction of the cost of what you would pay to YouTube.

Use your keywords to see how the top viewed videos are searched. Look at how many comments, honors, and links they’re got. This gives you insight into what your video needs to achieve to rank well for these keywords as well.

Find videos with a lot of views and create a video response video. This will enable you to piggyback on the popularity of the other video. Make sure that your title and description are similar to the popular video.

Optimizing video using SEO best practices is just a start. By combining good optimization with Social Media promotional tactics, you can greatly increase the popularity of your video.

Video Search Optimization (VSEO) with Matthew Scheybeler

2008-08-19T10:19:00.000+05:30